How Mindful Industries Use HTML Email Templates to Send Transactional Emails with Mailgun

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Mindful Industries

Mindful Industries are an artificial intelligence company. They’ve created an AI ever-living (immortal) doppelgänger of real humans and are sending tens of thousands of emails a month with Mailgun.

Here we speak with their Founder, Jan Kremlacek, about how they used HTML Email templates to create an email library and then embeded it in their codebase.

Jan Kremlacek

“...we plugged all the new HTML templates into our design and codebase in less than 1 day”

— Jan Kremlacek, Founder

What was the challenge you were facing?

The main challenge was effort to have a standardized internal library to deliver transactional emails with our design. Let me be more clear, we weren’t so much concerned about the design (as “keep it simple” works for us), but we wanted a coherent library do serve emails without spending months in development.

Mindful Industries transactional email
Transactional emails are sent through Mailgun.

Another important aspect for us was an ability to inline HTML emails on our side and to keep the code clean and maintainable for future use. And of course we wanted code which works across email clients.

How did HTML Email templates help solve this problem?

Your templates helped us a lot! We took the basic one, then used your knowledge of how to structure HTML email, which CSS inlining works and which not, and created our own simple components (like the skeleton, buttons, tables, etc.) to fit our design and code work flow.

Mindful Industries transactional email
Transactional emails are sent through Mailgun.

These components are mostly just pieces of what you did + SCSS variables to fit our styling. The brilliance of your work was the fact that we made and plugged all the new HTML templates into our design and codebase in less than 1 day.

What were the results?

In less than 1 day we were able to establish fully working HTML email in our own design fitting our own development process.

It works as now we develop without any maintenance or additional code. In other words, it works perfectly. We’ve had no bug reports from our customers about the HTML emails functionality.

Transaction email templates

If you need to get professional looking transactional emails up and running with clean code today, take a look at our templates.

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